PROJECT: Logo design for a newly opened events & booking agency based in Dubai. Signal aims to share quality electronic music in the genres of Techno, Progressive House and unique atmosphere through events in clubs, rooftops and pool parties with different themes, both nationally and internationally. In the events, Signal Music is planning to bring not only good music and DJs but also unique light shows and 3D art video mapping.
THE BRIEF: Contemporary, bold, sophisticated logo in a clean, minimalist look.
THE SOLUTION: A combination mark dominated by its monogram 3D symbol was designed. The intentionally imperfectly centred composition refers to the brand’s dynamic nature. An interlinked ‘S’s symbol, which can be used as stand-alone, is intended to reflect one of the Signal’s deliverables – light shows and 3D video mapping.
Logo can be presented in 3 colours – blue, black and white. Vibrant, very saturated blue, as the main accent of the brand, suggests boldness, creativity and strength.