Organic
Superfood

VISUAL IDENTITY | LOGO | PACKAGING | WEB DESIGN

ABOUT THE CLIENT

TrustHemp is an organic hemp superfood retailer, based in Lithuania. While nowadays, much of the food available on supermarket shelves is processed, containing little to no nutritional value, TrustHemp aims to provide consumers with high-quality, natural, nutrition-packed products of hemp to improve one’s well-being and not only nurture the body, but the soul as well.

THE PRODUCTS

All products are made from organically grown hemp. The assortment includes Whole Hemp Seeds, Hulled Hemp Seeds, Hemp Oil, Cannabis Flour, Cannabis Tea, Cannabis Protein for Athletes. All these products are packed with a vast amount of vitamins and nutrients, thus are perfect for vegetarians and vegans as a source of protein replacing meat. It also has a lot of other substances that greatly improve the health of a person. The products are completely natural, grown without any fertilizers or chemicals and GMO-free.

THE BRIEF

TrustHemp team reached out to me for a logo design and visual identity. They wanted to have a modern, clean, minimalist and at the same time trustworthy combination mark as well as strong and consistent visual identity, that would  be cclear among its target audience.

To ensure all brand elements are applied presented consistently across all marketing and communication materials, I had to prepare a brand book with a set of rules, which would help TrustHemp build credibility and recognition as they grow and reveal numerous advantages of products the company provides. 

In addition to that, I was commisioned to design some assets such as packaging for TrustHemp products (hemp protein powder, hulled hemp seeds and unhulled hemp seeds) a few Social Media banners and a Shopify e-commerce site.

THE SOLUTION

Logo. TrustHemp logo represents the merged approach, where modern and traditional aspects come together. Serif lettering of the logotype portrays the sense of traditional and trustworthy brand. This is based on the idea, that hemp has a long history of human use. Geometric sans-serif typeface of the tagline and simplistic logo icon embodies the modern and future-oriented traits of the brand.

The hemp leaf rises from the word ‘hemp’, symbolizing a sunrise in this way emphasizing the idea that the main source of TrustHemp products – hemp seeds – are said to be the most nutritionally complete food source in the world. Hence hemp must be embraced, cherished and respected like we respect our mother sun.

THE SOLUTION

Brandbook. I prepared brand guidelines to explain TrustHemp’s visual identity and demonstrate brand standards, which will help every future designer and marketer, as well as new employees or partners, present TrustHemp brand consistently and clearly. The brand book covers two main aspects of the brand:

Visual:

  • All about the logo (concept, variations, colour usage, Dos and DONTs, etc.);
  • All about colours (logo, primary and secondary palettes);
  • Brand elements (brand pattern, symbol);
  • Examples of implementation of brand elements;
  • Typography & hierarchy;
  • Imagery selection and style;
  • Designed iconography;
  • Social Media visual guidelines;

Linguistic Aspects and Brand Intro:

  • Mission, vision, key values.
  • Brand concept;
  • Target audience definition;
  • Brand tagline;
  • The tone of voice.

THE SOLUTION

Website.  As TrustHemp team decided to use Shopify to create an online store, they needed a hand to design and tweak it. Having a brand book with all the rules and recommendations on visual identity, had saved us a lot of time, and helped us to stay on-brand. Visual guidelines is a must-have, and it doesn’t matter how big the company is. Because it always pays off!

LIVE DEMO: https://www.trusthemp.eu/

Feedback

IKOMS. Freelance Graphic Designer | Testimonials

"We had an excellent experience working with “IKOMS” ! Excellent service and final products. We got exactly what we wanted! Everything on time! Fully recommended!"

Ignas Nekraševičius
TrustHemp | Co-Founder
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Wanna make something together?

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If you have any ideas or projects in mind and you would like to hire me to work on, or if you have something we could collaborate on, please feel free to get in touch!

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