PROJECT: Logo for a Techno events company and tour organizer, based in London, UK.
THE BRIEF: To create a minimalist logo/combination mark, which would represent Techno music and underground culture. Colour palette: black & white.
THE SOLUTION: The logo symbol was developed from three stylized letters ‘G’. For the logotype geometric sans-serif typeface was selected and adjusted in the way that it would convey simplicity, minimalism, airiness.