PROJECT: Logo for a brand new company, which is going to sell sports supplements online.
THE BRIEF: To create a logo for a sports supplements retailer.
THE SOLUTION: Sans-serif bold italic typeface was used in a logo text, in order to convey a sense of masculinity, strength and movement. The symbol of lightning was chosen to portray a word “Power“, it also stands for letter “L”. The red colour in this logo was selected because of its psychology. Red is the colour of energy, passion and action. It exudes a strong and powerful masculine energy.