PROJECT: Logo design for an Electronic Music Producer from Antwerp, Belgium. As Gletsjer says, this project is a bit dark, abstract and inspired by personal events, nature and many great artists like Hidden Empire, Artbat or Stephan Bodzin.
THE BRIEF: To design a minimalist, geometric, clean and compact word-mark for a Music Producer who heads in the direction of Techno music.
THE SOLUTION: As you can guess, Gletsjer translated from Dutch means Glacier. So while creating, I had in mind mountains, glaciers, volcanoes as triangles and quadrangles in this way developing a new character set for the logo.
Because of the need to create a logotype, not a logo-mark, I had to shape the letters of the logo geometrically into sleek and compact entirety which finally formed minimalist and eye-catching word-mark. Regarding the colours – not totally black (as it is usual in the graphic design of artists and record labels in Techno music industry) but a saturated very dark cold azure was chosen as a primary colour, implying glaciers and ice.