PROJECT: Logo for a brand new company, which sells sports and street floor coverings with anti-shock properties, made of recycled rubber.
THE BRIEF: To create a logo for a flooring company.
THE SOLUTION: As you can see, the created logo incorporates both text and a symbol. The logo spells out the name of a company – EuRubberTiles – while simultaneously associating it with a visual icon. The icon is made of letters ‘r’ (for rubber) and ‘t’ (for tiles) and looks like it is composed of tiles. The main colour of the logo is green – the down-to-earth colour. It represents new beginnings and growth. It also signifies renewal and abundance.