PROJECT: Logo for a company, which sells a variety of interior or exterior products and decorations of natural stone or quartz (kitchen and bathroom tops, window sills, stairs, fireplaces etc.).
THE BRIEF: To create a logo conveying an impression of reliability, strength and professionalism.
THE SOLUTION: To intrigue the eye and capture the interest letters Alfa (α) and Omega (ω) was fused into one sign and coloured using a gradient to obtain 3D like effect. To provide supplemental clarity as to what enterprise is all about, text “Akmens gaminiai” (“Stone products”) below the “Alfa ir Omega” was added. Logo gamut consists of shades of blue, which symbolizes trustworthy, stability, confidence, strength etc.