CLIENT: Nail Art by Simona.
PROJECT: Logo & Business Cards Design for Independent Nail Designer, offering manicure and pedicure, nail extensions & correction, nail art, damaged nail restoration services.
THE BRIEF: To design an elegant, clean & modern word-mark for a Nail Artist.
THE SOLUTION: Elegance has always had close ties with the script. That’s why the Serif Font + Hand-Written Script was chosen for the logotype. In addition, for a youthful, luxurious and “girly” look very saturated dark warm rose colour was selected as a primary colour of the brand. For the secondary palette, there are a few shades of pastel pink colour + dark brown.
This simple & modern logo retains classy, sophisticated but elegant and feminine at the same time.
For the business cards, it was decided to make it blossom! Watercolour flowers and pastel colours create a feminine look and light-weight Sans-Serif typeface gives the cards a modern touch.