PROJECT: Logo and Business Cards Design for an independent Nail Designer, offering manicure and pedicure, nail extensions & correction, nail art, damaged nail restoration services.
THE BRIEF: To design an elegant, clean and modern word-mark for a Nail Artist.
THE SOLUTION: Elegance has always had close ties with the script. That’s why the Serif Font + Hand-Written Script was chosen for the logotype. In addition, for a youthful, luxurious and “girly” look very saturated dark warm rose colour was selected as a primary colour of the brand. For the secondary palette, there are a few shades of pastel pink colour + dark brown.
This simple and modern logo retains classy, sophisticated but elegant and feminine at the same time.
For the business cards, it was decided to make it blossom! Watercolour flowers and pastel colours create a feminine look and light-weight Sans-Serif typeface gives the cards a modern touch.