Lingerie Shop

PROJECT: New logo and visual identity for a lingerie shop in Klaipeda, Lithuania – “Žaklinos trikotažas”.

THE BRIEF: Create a new logo (keep the main colour, which is dark red, and shorten the name into “Žaklina”) and design business card, gift certificate, “Thank you” card, client card, label. Keep everything simple, minimalist, feminine and elegant.

THE SOLUTION: Inspired by a lace pattern in lingerie fabrics, a logo was created with a little heart-shaped icon above the “Z”, which makes it into letter “Ž”. Combination of calligraphic typeface and simple but memorable icon of heart reveals femininity, grace and elegance.