Gude's Jewellery



Julia is the owner of and designer at Gude’s Jewellery boutique based in the UK. While the internet is covered with online sites selling mass-manufactured jewellery pieces, she handcrafts her units all by herself. Julia contacted me with a request for a new online shop. Before she reached to me she had already had an e-shop but the existing e-commerce site lacked visual appeal. Furthermore, she is going to participate in the exhibition soon this year to promote her newly created jewellery units, so she decided its time to change her online appearance to maintain an impeccable and consistent brand image during the exhibition and in the future overall.


It was needed that the new e-shop would allow shoppers to easily purchase Julia’s jewellery units online and pay for purchases using PayPal or credit cards. A buyer should also be able to have his a customer portal and effortlessly contact Julia via the site. Besides that, the website must feature unique design elements and look sophisticated, stylish, prestigious, elegant, and be search engines (SEO) friendly. Julia has already had her brand identity developed, so it was essential to design the website according to her brand guidelines.


Targeting the niche of hand-crafted jewellery a customized website with an e-commerce system was developed on the WordPress content management system. At this moment, the e-store includes PayPal-integrated shopping cart, which allows buyers to proceed payment with credit and debit cards as well. A customer portal that gives customers the ability to create a wishlist, track shipping and view order history, a contact form on the contacts page, was also incorporated. All this was made in already developed brand’s style, using its preselected colours, typefaces and preferred layouts.

Other services provided:

  • Copywriting;
  • Banner design; Photo retouch where needed;
  • Secondary (body) typeface selection.
  • Search Engine Optimization (SEO) completion using current web-building best practices to drive traffic to the site from popular search engines.

It was also taken care of domain name and website hosting.  Moreover, the website is responsive (design and development respond to the user’s behaviour and environment based on screen size, platform and orientation. Generally, it means the website look beautiful on all devices (desktops, tablets, phones).

Live Demo:


I also designed one-sided business cards, invoice and certificate for Julia. Using the same soft pastel colour palette and serif typeface (‘Baskerville’ in particular) and overall consistent style the elegant, romantic and feminine look was maintained.

IKOMS. Freelance Graphic Designer | Testimonials

"She's the most talented designer I know! It was so easy to explain all my wishes and needs, and I get amazing result! Thank you so much!!!"

Julia Gude
Gude's Jewellery | Founder & Jewellery Designer

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If you have any ideas or projects in mind and you would like to hire me to work on, or if you have something we could collaborate on, please feel free to get in touch!

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