Bosaddo Dancewear

PROJECT: Logo design for Bosaddo, offering bold, unique sportswear for ballet, modern dance dancers, professional skaters, who are not afraid to be and look different.

THE BRIEF: To design a minimalist, modern, youthful, sophisticated wordmark emphasizing double D letters. White & Black colour palette is required.

THE SOLUTION: With a minimalistic approach in mind, the clean and simple logotype featuring only the company name was created.  Geometric sans-serif font creates a modern and chic feeling while double Ds stands out and creates a memorable and appealing overall look.

In addition to the main logotype, an alternative version was created to complement the brand.  While the main logo is very horizontal, alternative round stamp logo will fit in places where the main logo would be bulky or ineffective (e.g. Social Media images).