Werch Detailing

PROJECT: Minimalist logo design for Werch Detailing company based in Frankfurt, Germany. Werch specializes in deep cleaning auto detailing and provides services such as interior and exterior cleaning, polishing, protective coating, waxing, car washing.

THE BRIEF: Werch clientele is mostly owners of luxurious cars or expensive sports automobiles. So I  was commissioned to design a monogram logo in a high-end, modern and sophisticated style.

THE SOLUTION: I proposed a wide uppercase Sans Serif with a sophisticated and elegant feel for the logotype, which, we agreed, represents the Werch character the best. I used the first letter ‘W’ as an accent, instead of creating an additional minimalist symbol to be displayed at the top or next to the logotype to avoid clutter. The ‘W’ is a stylized crown, which refers to the superior aspect of the target audience. The ‘W’ symbol can be used as an icon alone in small frameworks.  Dark Royal Blue colour and  Rose Gold duo were selected as a primary colour palette for the logo, which added an extra luxury high-end feel to the brand.


“We worked on few projects with Ikoms so far and I have to admit, that this was the best experience. Final results were amazing, communication was also perfect. 5 Star Designer! I fully recommend Ikoms. Graphic Design!”

– Darius Kucinskas | Co-Owner